Wedding Dress Experience Brings Bride to tears

Friday, March 12, 2010 , Posted by Bandstand Music Inc at 10:07 AM

..and not for the reasons you'd think. Based on the title of this blog post you might assume the bride had a terrible experience but it was quite the opposite. During the "panel of brides" meeting that I facilitated Samantha (pictured above) came to tears when asked what her favorite part of the wedding planning had been.
She explained that in the process of looking for her dress the sales lady had treated her like her own daughter. She had taken the time to make sure Samantha got everything she wanted and was very excited for her. It just is another reminder that as a wedding vendor myself its easy to look at a bride as just another customer. To all those in business don't forget to show your customers some excitement, enthusiasm, compassion and genuine interest and in the end you will get more than a sale.

Steve Bergeron

Panel of Brides

Wednesday, March 10, 2010 , Posted by Bandstand Music Inc at 9:54 AM

Every year the Midwest Bridal Association puts together its "panel of brides". This years panel was absolutely terrific. I had the honor of facilitating the questions and answers between the many wedding vendors who attended and the brides who were on the panel.
These meetings are critical for the local wedding vendors to learn about how a bride goes about planning and making her buying decisions. It was an enlightening conversation and I want to thank all the brides for there candor and participation.

Steve Bergeron